How reliable is photography? When I release the shutter of my camera, does the picture I see always portray what happens in front of me in an objective way; and what happens when someone else takes a photo of the same subject at the same time? Would we end up with two exact copies of an image?
This project questions the objectiveness of photography and the many ways of seeing it offers us, thanks to composition, cropping, manipulation and the power of found footage, from story narrations to the selfie culture.
Branding concept for a cultural magazine that celebrates the everyday normality and the mundane, by accepting the fact that not every moment of our day is filled with excitement. Off Course believes that there is beauty in seemingly nonpivotal stillness, and that it only takes one attentive observer to find it.