Goodcamp is a pop-up agency that runs annually, led by an group of young creatives. The main theme of Goodcamp 2018 was 'Generation Z and HR'. Who are Millennials, how does a company attract them and, equally as important, how do you keep them from being happy at work?

The Goodcamp branding was built in different stages from broad conceptual sketches to a specified final outcome. In addition to the logo, we came up with a fitting baseline ('it's a match'), icons, a colour scheme, patterns, a presentation, templates for social media etc.

Branding concept for a cultural magazine that celebrates the everyday normality and the mundane, by accepting the fact that not every moment of our day is filled with excitement. Off Course believes that there is beauty in seemingly nonpivotal stillness, and that it only takes one attentive observer to find it.

On top of that, we were also asked to write weekly articles and produce a book in which we encapsulated all of our research on Gen Z and HR-related topics, as well as a summary of the projects we worked on and our own experiences being part of Goodcamp. The result is 100 pages of wisdom, know-how and insights into our collective mind.

Ready. Set. Hire.
COPYWRITING Ella Van Cappellen, Tine Van Daele, Sophie Oome
DESIGN Michael Chin
SUPPORT Glenn De Clerq, Joren Grumeau

Branding concept for a cultural magazine that celebrates the everyday normality and the mundane, by accepting the fact that not every moment of our day is filled with excitement. Off Course believes that there is beauty in seemingly nonpivotal stillness, and that it only takes one attentive observer to find it.